Category & Position
IAM builds celebrity-owned healthcare companies.
The one sentence the site must land. Everything below descends from it.
| Dimension | v1 (May 2026) | v2 (July 2026) |
|---|---|---|
| Category | Intellectual asset management firm | Celebrity-owned healthcare companies |
| Lead claim | “Talent is a founder, not a vendor” | “The endorsement era is over” |
| Vertical scope | Eleven categories (music, TV, film, sports, gaming, fashion, et al.) | Digital health / consumer health, singular |
| Audience model | Talent-first, operators implicit | Three declared doors: Talent · Partners · Investors (gated) |
| Proof layer | Underwriting + scenario economics | Underwriting + clinical discipline; no public projections |
| Geography | Los Angeles · New York | Los Angeles · New York · Miami |
| Risk surface | Reputational | Reputational + regulatory (medical claims, securities) |
| Public disclosure | Deck-led, confidential | Public site trades only in position, principle, and standards |
- 01Categorycelebrity-owned healthcare companies (the what)
- 02Shiftthe endorsement era is ending (the why)
- 03Systemdistribution, care, capital, assembled (the how)
- 04Standardsunderwriting and clinical discipline (the proof)
- 05Peoplebuilt by operators across four industries (the who)
Philosophy
Attention can be rented. Trust must be earned. Ownership is how it compounds.
The Three Eras
We work only in the third era.
Logo System
Do not stretchDo not use on mid-toneDo not add effectsDo not rotate
Color System
Click a swatch to copy its hex value.
On any surface carrying clinical language, member/patient references, outcome statements, or compliance text: no gold, increased whitespace, Montserrat and DM Mono only, no Cormorant italic.
Typography
Specimens are editable — click any line to test the scale with your own copy.
v1 (LEGACY) leans on Cormorant Garamond across display, narrative, and body — a dark-native luxury register. Under CLINICAL, Cormorant is reserved for the Display XL/L tier and pull-quotes only. Body copy, interface, and labels move to Montserrat. Numbers, geography lines, and compliance data move to DM Mono. Playfair Display is retained for H1/H2 — editorial authority, not luxury signaling.
Net effect: roughly 70% of on-page copy area renders in Montserrat/DM Mono under CLINICAL, versus roughly 20% under LEGACY.
Voice, Tone & Vocabulary
Use
- talent · founder
- partner (role or audience noun)
- members · patients
- audience
- company · venture · platform
- formation · ownership · equity
- distribution · underwriting · standards
Never use
- influencer · content creator · creator (as label)
- star · fans · followers (as customers)
- activation · collab · reach · impressions
- virality · going viral
- sponsorship · exciting opportunity
- synergy · ecosystem
- leverage (as standalone buzzword)
| Term | Ruling |
|---|---|
| partner / partnership | partner and partners are permitted as role and audience nouns (For Partners, founder relationship). partnership as a vague value proposition — “strategic partnership,” “exciting partnership” — remains banned per v1. |
| deal / endorsement / campaign | Permitted only in retrospective framing, naming the era being replaced. Never used to describe IAM’s own work. |
| content | Permitted only in the contrastive construction “Members pay for care, not content.” Never as a descriptor of IAM output or talent obligation. |
| signed | Talent is never “signed.” Companies are “formed.” Absolute. |
Protected in v1; absent from the v2 Language Bank. Uses “deal” and “signed” under the retrospective-framing exception — it names the old model in order to reject it. Not deleted, not silently retained. See discrepancy report.
The old vocabulary appears only as the thing being replaced. IAM never describes itself in the language of the industry it is ending.
All three axes render in Charcoal/Black — not gold. §07 sits outside the RESTRICTED gold surfaces (cover, section rules, Apex Mark only).
Language Bank
- The endorsement era is over.
- Own the company. Not the campaign.
- Attention can be rented. Trust must be earned. Ownership is how it compounds.
- Celebrity creates the invitation. Clinical value earns the renewal.
- Members pay for care, not content.
- We don’t pitch talent. We underwrite companies.
- Paid to start. Paid as it grows. Paid at the exit.
- We work only in the third era.
- The post-endorsement economy needs infrastructure. We’re building it.
- The model is not complicated. The discipline is in the selection.
- Fame built everyone else’s fortune. We reversed the direction.Part II · Home hero alternate
Lines 1–10 are drawn verbatim from Part III of the source document (“Lines that carry the brand”). Line 11 does not appear in Part III — it is sourced verbatim from the Home hero alternates in Part II. Provenance flagged per the discrepancy report.
The Three Doors
You’ve built brands for everyone but you.
Healthcare businesses under your name and your standards, run by clinical professionals on proven infrastructure, owned in part by you — with your economics tied to what the business becomes, not what a campaign paid.
Your infrastructure. Cultural demand.
IAM ventures arrive with distribution built in: audiences that already believe the voice inviting them. Launches are gated, compliant, and governed.
A portfolio, not a bet on fame.
One position in IAM creates exposure to a portfolio of subscription healthcare companies — each launched with built-in cultural distribution, each operated on proven clinical infrastructure, each owned in part by the platform.
The thesis is identical for all three; only the door changes. Nothing on the public site is audience-flattering.
Motion Principles
| Duration | Minimum 300ms · Preferred 400–700ms · Maximum 900ms |
|---|---|
| Easing | cubic-bezier(0.25, 0.46, 0.45, 0.94) |
| Stagger | 80–120ms between sequential elements |
| Entrance | opacity 0→1 + translateY(16px→0) only |
| Exit | opacity 1→0 only — no movement on exit |
| Avoid | scale() · rotate() · bounce · spring · elastic · skew |
Respects prefers-reduced-motion — with it enabled, entrance/exit transitions are disabled site-wide.
The Apex Mark & Icon System
Extracted from the triangular negative space of the “A” in IAM. Used as a standalone indicator of ascending value, progress, and selection at the apex.
Compliance & Disclaimer Register
A designed typographic tier for regulated language, not a footer afterthought. In a regulated category, the treatment of the disclaimer is itself a trust signal.
IAM ventures are operated with licensed clinical providers.
Nothing on this site is medical advice, an offer of securities, or a guarantee of outcomes.
| Placement | Every page footer, without exception; repeated adjacent to any clinical, outcome, member, or investor-facing claim (e.g. The Model, For Investors gate, About). |
|---|---|
| Minimum size | Caption tier — 13px, never smaller. Never rendered as Label (10px). |
| Contrast floor | WCAG AA, 4.5:1 minimum against its surface. Verified: Black on White (~19:1), Platinum on Black (~11:1) — both exceed the floor. |
| Permitted typefaces | Montserrat, DM Mono |
| Forbidden | Gold Accent · Cormorant italic · reduced opacity · font-size below Caption · placement inside collapsed/hidden UI |
Compliance text is never gold, never italic, never below AA contrast, and never visually minimized.
Applications
IAM builds celebrity-owned healthcare companies — real businesses, on institutional infrastructure, with founder economics.
Attention can be rented. Trust must be earned. Ownership is how it compounds.
For decades, talent helped other people build billion-dollar companies. A face for a fee. A campaign, then nothing — the brand kept the customer, the data, and the enterprise value. IAM exists to end that trade.
IAM builds celebrity-owned digital health companies. Talent brings trusted distribution. Clinical operators deliver the care. Institutional capital funds formation. IAM owns and runs the system that assembles them.
Celebrity creates the invitation. Clinical value earns the renewal. A famous name opens the door once. What keeps a member for years is care: real clinicians, real outcomes, real continuity. Members pay for care, not content — which is why these are healthcare companies with cultural distribution, not marketing applied to medicine.
We don’t pitch talent. We underwrite companies. Every venture is modeled before the first conversation. No launch before the clinical infrastructure is ready. No growth spend before the proof. The model is not complicated — the discipline is in the selection.
The post-endorsement economy needs infrastructure. We’re building it.
Underwrite. We begin with a healthcare opportunity, not a famous name — the category, the demand, the economics, modeled before anyone is approached.
Match. Then we find the one voice whose audience and identity can credibly build it. Fit is the scarcest asset in this model. We wait for it.
Form. One operating company per partnership. Talent as co-founder, never spokesperson. Clinical operators on proven infrastructure. Standardized structure, category exclusivity, governance from day one.
Compound. Subscription revenue funds the company’s own growth. Equity accrues to the people who built it. Every launch sharpens the system behind the next one.
Paid to start. Paid as it grows. Paid at the exit. That is what a founder relationship looks like.
IAM builds the company with you. Healthcare businesses under your name and your standards, run by clinical professionals on proven infrastructure, owned in part by you — with your economics tied to what the business becomes, not what a campaign paid.
We don’t take pitch meetings — every partnership starts with underwriting, and we approach when the company is already built on paper. If you believe your audience trusts you with their health, we should talk.
Clinical platforms have solved delivery — physicians, compliance, pharmacy, support. What they can’t manufacture is demand people trust. IAM ventures arrive with distribution built in: audiences that already believe the voice inviting them.
Launches are gated, compliant, and governed. Growth is measured, never spray. Your capacity is respected as the constraint it is — no venture activates an audience your infrastructure isn’t ready to care for.
One position in IAM creates exposure to a portfolio of subscription healthcare companies — each launched with built-in cultural distribution, each operated on proven clinical infrastructure, each owned in part by the platform.
The economics, the pipeline, and the plan live behind this door.
IAM sits where four industries meet — healthcare, talent, venture formation, and institutional finance — and is staffed to cross all four. The firm is managed by Obsidian Capital Partners, with fund-grade governance behind every venture: underwriting standards, board discipline, and reporting that survives diligence.
| Abby O’Neill | Partner, General Manager |
| Katherine Pineda | Chief Financial Officer |
| Brad Rubens | Chief Legal Officer |
| Caryne Say | Chief Growth Officer |
| Paul Estevez | Strategy |
| — | Chief Medical Officer — in active search |
Advisors: Christopher Jones · Ernest Lupinacci · Frank Cooper · Damien Granderson
The model is not complicated. The discipline is in the selection.
| Talent and management | partnerships@[DOMAIN REQUIRED] |
| Operators and infrastructure | platform@[DOMAIN REQUIRED] |
| Investors | capital@[DOMAIN REQUIRED] |
Los Angeles · New York · Miami
IAM — Celebrity-owned healthcare companies. Managed by Obsidian Capital Partners. © 2026 · Privacy · Terms
IAM ventures are operated with licensed clinical providers. Nothing on this site is medical advice, an offer of securities, or a guarantee of outcomes.
INTELLECTUAL ASSET MANAGEMENT
[DOMAIN REQUIRED — do not assume iam.group]
[PHONE REQUIRED]
— correspondence area —
Intellectual Asset Management · Los Angeles · New York · Miami · Managed by Obsidian Capital Partners
Governance & Changelog
Retired from v1
- Eleven-vertical scope (music, TV, film, sports, gaming, fashion, et al.)
- Dark-native default surface as the system default (LEGACY remains available as an alternate direction, not built here)
- Los Angeles · New York as the complete geography
- “Talent is a founder, not a vendor” as the lead claim
- Gold as a broadly available accent
- “Let’s Do Some Business.” and other agency-cadence collateral copy
Retained from v1
- Three philosophy principles (Structure / Equity / Legacy over campaign, commission, transaction)
- Full color system, hex values, and measured contrast pairings
- Typography families and the eight-tier scale
- Logo clear-space rule and four-panel misuse grid
- Motion timing, easing curve, and stagger values, unchanged
- The Apex Mark and derived icon system
- Contact domain for partnerships@ / platform@ / capital@ — not specified in source; do not assume iam.group.
- Letterhead street address, phone — v1’s Beverly Hills address is a legacy, LA-only artifact; no v2 replacement supplied.
- Protected line status — “A manager’s job ends when the deal is signed…” — pending ratification.
- Every legacy collateral asset bearing “Los Angeles · New York” only, needs a Miami-inclusive reprint.